Ann Pettengell | Recruitment | Latest News

Ann Pettengell unveils dramatic new rebrand

Posted on: 7th Sep 2012 by: Ann Pettengell

Ann Pettengell is proud to unveil its fresh new look to signal a new era in the company’s 30-year history.

The rebrand has been many months in the making but the end result has produced a product Ann Pettengell can use as a vehicle to propel the business in a new direction.

Sarah Flack, Recruitment Manager at Ann Pettengell says that the rebrand was an exciting experience, but was a decision that was carefully considered. “We knew it was time to move the business to a new place, but this had to be closely managed. We have a strong heritage and a proud association with Cambridgeshire and having a rebrand would mean big changes.”

With the help of local brand management company Method Creative, Ann Pettengell has been able to retain its historical roots by keeping its traditional red colour scheme, while pushing their brand to reflect plans for future growth. The newly designed website will represent a new chapter in the story of Ann Pettengell and demonstrates forward movement while building on the historic pedigree of the business. The company has assisted with all marketing collateral including client and candidate information packs, business cards, website design and headed paper. Ann Pettengell’s latest direction also includes adopting a new digital strategy to project the businesses to a new audience.

Sarah says, “We have a lot of talented candidates to offer businesses who want to add value to what they do. We want to elevate our brand identity to best represent the high standards and values of Ann Pettengell and its candidates. The new branding is fresh, slick, professional and our key messaging is clear.”

The new identity will be officially launched at the B2B exhibition at Newmarket Racecourse on Tuesday 18 September.


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