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Experience Ann Pettengell’s rebrand at the B2B exhibition at Newmarket Racecourse

Posted on: 7th Sep 2012 by: Ann Pettengell

Ann Pettengell will be launching its new brand identity at the B2B exhibition on 18th September at Newmarket Racecourse. With nearly 100 exhibitors and over 300 eager visitors expected, the exhibition is a great opportunity for Ann Pettengell to showcase its new branding to the local market.

Established in the 1970s, the historic brand image of Ann Pettengell needed to evolve to adapt to today’s market, to better represent the business that has transitioned from its original focus. The new brand image has been created to represent the business strategy; to appeal to clients and candidates across a variety of levels and sectors. The importance of maintaining the rich history and reputation of the company was honoured with the iconic red palette still very much a defining characteristic.

The new identity has been implemented across all Ann Pettengell marketing and communication material that will be available at the exhibition. Consultants Sarah Flack and Amanda Nichols will be at the exhibition to discuss how Ann Pettengell is moving forward in to its new era and meet potential clients and candidates.

Commenting on the exhibition launch, Consultant Amanda Nichols said, “Our brand journey started several months ago and has taken a lot of consideration to ensure it conveys the right message going forward. I am very happy with the new brand, it’s an exciting time for Ann Pettengell and the B2B exhibition is the perfect platform for us to officially launch our new brand identity.”

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